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Press - 2010

NOVEMBER 2010 -- Two Upper East Side identical twins who got exactly the same raw scores on the exam that determines admissions into Manhattan's elite kindergartens ended up six points apart in the final tallies. The result meant that one boy got into a posh school, and the other was wait-listed.

CORRECTION: This report is derived from our constant research to better service our...

Parents of preschoolers who are applying to New York’s top private schools are now coming face to face with the test universally known as the E.R.B., a nerve-racking intelligence exam made more so because there is no do-over if the child has a bad day.

Aristotle Circle offers ERB tutoring, ERB retesting and admissions counseling to make sure that your son or daughter has the best...

OCT 13, 2010 -- Suzanne Rheault is one of hundreds of New York City entrepreneurs benefiting from a newly resurgent angel investor community, a varied crew of serial entrepreneurs, Wall Streeters and other well-to-do New Yorkers who are taking personal stakes in early-stage companies.

OCT 5, 2010 -- Online college review resource for students and parents, Unigo, has announced a multi-year strategic partnership with Aristotle Circle, a service that connects parents to experts in admissions, education and child development, according to Unigo.

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OCT 10, 2010 (BUSINESS WIRE)--– Unigo, the web’s largest resource for student-generated college reviews, today announced a multi-year strategic partnership with Aristotle Circle to create a series of live, in-person, 3-day college admissions boot camps. The intensive events will be held several times each year, both domestically and internationally, and will be aimed at giving high school...

SEPT 29, 2010 -- Aristotle Circle sells workbooks for the ERBs (the shorthand name for the test used by private schools) and the BRSA (i.e. Bracken).

SEPT 23, 2010 -- Aristotle Circle Founder Suzanne Rheault discusses the kindergarten admission process with Alexis and Jennifer, hosts of the Whatever show. Click to watch the video.

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FEB, 23, 2010 (NYPOST) -- "If [parents] can get a good to great public school for free, then tutoring and test prep is well worth the money," Aristotle Circle CEO Suzanne Rheault told The Post.

SEPT 2, 2010 (BUSINESS WIRE)--Aristotle Circle, Inc., the leading education and admissions expert network, today announced a Series A round of financing that has raised over $450K to date. The Series A round includes prominent angel and early-stage start-up investors including Michael Yavonditte.

The New York-based company launched in August 2009 and became profitable November 2009....

AUG 19, 2010 (FOX) -- Hiring an education consultant is the latest trend in the cutthroat world of New York private school admissions. A bumper crop of new consulting businesses like Aristotle Circle here in midtown.

AUG 19, 2010 (WSJ)--"Scores on the ERBs went up because kids were preparing and parents began thinking, 'My kid got a 99 but so did my neighbor's kids, what else can we do to better our chances in this market?' " says Suzanne Rheault, a 40-year-old mother of two who left Wall Street last year to start New York test-prep company, Aristotle Circle.

JAN 31, 2010 (NYMAG)-- [Rheault] dumps a bag of blocks onto the conference table. They’re essentially the same ones used on the WPPSI, except hers are white and blue rather than white and red. Then she plops down her meticulous, brightly designed prep book, which she just completed last August. She opens to the “Vocabulary” section, illustrated by a former cartoonist for Disney. “Any...

MAY 6, 2010 (NYT) -- For legions of 4- and 5-year-olds and their parents, the test known as the E.R.B. is the entree into the world of private schooling, its pressure and price a taste of the expensive years to come.

But parents who grumble about a test that they fear could determine their children’s educational future now have company: some of the private schools themselves.

Fact

More than 50% of the concepts tested on exams like the ERB, WPPSI-III, BSRA, OLSAT, and WISC_IV are learned material.