Prepping for the Playdate Test

AUG 19, 2010 (WSJ)--"Scores on the ERBs went up because kids were preparing and parents began thinking, 'My kid got a 99 but so did my neighbor's kids, what else can we do to better our chances in this market?' " says Suzanne Rheault, a 40-year-old mother of two who left Wall Street last year to start New York test-prep company, Aristotle Circle.